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AMD Bald Eagle powering Samsung digital signage systems

Embedded R-Series APU drives graphics capabilities and power efficiencies for Samsung's ultra-compact set-back-box digital media players.

April 15, 2015

AMD recently today announced that the AMD Embedded R-Series accelerated processing unit, previously codenamed "Bald Eagle," is powering the latest set-back-box digital media players from Samsung Electronics Co. Ltd.

Designed for high performance at low power with broad connectivity, the new Samsung SBB-B64DV4 is intended for demanding signage applications that transform Samsung SMART Signage Displays into digital tools for a wide range of business needs, the company said.

Using AMD's Embedded R-Series APUs, Samsung SBB media players for digital signage deliver HD graphics performance and support multivideo stream capabilities up to two displays, in a power efficient and ultra-compact form factor.

"Digital signage is a key vertical for the AMD Embedded business," said Scott Aylor, corporate vice president and general manager, AMD Embedded Solutions. "The AMD Embedded R-Series APU enables leading digital signage providers to harness high levels of compute and graphics performance within a low-power design envelope. AMD Embedded Solutions help designers at Samsung achieve aggressive form factor goals and drive down system costs while providing the rich multimedia their digital signage customers' demand."

The AMD Embedded RX-425BB APU combines an x86 CPU with an integrated, discrete-class AMD Radeon R6 graphics processing unit in a low-power configuration to minimize heat dissipation constraints and meet energy efficiency requirements. The processor utilizes AMD's latest Graphics Core Next architecture, created for advanced graphics applications and parallel processing capabilities.