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Almo Professional A/V hosting 'bonus' E4 Expo in Baltimore
Expo to feature CTS-certified course led by industry veteran Tom Stimson about "Transitioning from Selling Deliverables to Selling Outcomes," company says.
July 1, 2015
Almo Professional A/V has announced it is hosting a "bonus" version of its educational AV and digital signage E4 AV Tour in Baltimore.
The E4 Baltimore Expo is taking place on Friday, July 10 from 10 a.m. to 4 p.m. at the Hunt Valley Inn Wyndam Grand. In addition to featuring products that debuted on the InfoComm show floor from Almo's carefully selected manufacturers, the Expo will include a CTS-certified course led by industry veteran and past president of InfoComm International Tom Stimson about transitioning from selling deliverables to selling outcomes.
"Once again, our 'bonus' E4 Expo is a timely and important event for local resellers and integrators regardless of whether or not they had the opportunity to step onto the InfoComm show floor last week," said Melody Craigmyle, vice president of marketing for Almo Professional A/V. "Our attendees will have the opportunity to see some of the most exciting products from InfoComm in a much smaller venue, which helps facilitate in-depth discussions and product demos. This is also the first E4 Expo to include an educational opportunity so our partners can continue learning and earning InfoComm renewal units during the summer."
The educational session, "Transitioning from Selling Deliverables to Selling Outcomes" is sponsored by Epson and worth one CTS Renewal Unit. Delivered by an authority on business and strategy in the AV and communications services industry, Tom Stimson, CTS will teach attendees how more emphasis needs to be placed on the differences in selling transactions versus selling outcome-based services. He'll explore the importance of getting in front of the RFP, five reasons that service is the best engagement point for new customers, the three things every service pricing model needs and seven things that integration sales reps need to add to their toolbox.
E4 Baltimore Expo exhibitors include ADTI, AMX, Aten, Barco, BrightSign, BWG, Canon, Chief, ClearOne, Comprehensive Cable, Da-Lite, Elo, Epson, Furman, Harman, Hitachi, Kramer, LG, Listen Technologies, NEC, Panasonic, Peerless-AV, Planar, Premier Mounts, QSC, Samsung, SecurityTronix, Sharp, TouchSystems, Tripp Lite, Tightrope and ZeeVee.
Now in its sixth year, the E4 tour has traveled to cities around the country to provide product, technical and business training needs to thousands of resellers and installers while creating a forum for professional networking. The E4 program fuels up AV professionals by offering a full day of educational sessions worth InfoComm Renewal Units as well as access to the newest high energy AV products and services, the company said.
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Included In This Story
Almo Pro AV
Almo Pro AV is the largest value-added North American Professional AV distributor, offering its reseller partners the most expansive range of products, managed services, technical support, and training to drive business growth and generate profits.
Planar
When Image Experience Matters
Planar is a global leader in display and digital signage display technology, providing premier solutions for the world's most demanding digital signage environments.
BrightSign
BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.
Peerless-AV
Peerless-AV is a leading designer and manufacturer of audio visual solutions, including award-winning outdoor displays and TVs, indoor/outdoor kiosks, video wall mounting systems, and more.
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