News

Allure opens Product Innovation Center to showcase solutions

November 7, 2016

Allure, a Christie company, has opened a Product Innovation Center in Atlanta. The center is designed to offer a tour of Allure's digital signage, point-of-sale and other solutions to visitors, according to a press release.

The 3,100-square-foot center uses display areas and feature walls to highlight the company's hardware offerings designed by LG, NEC, Intel, Christie and others. Visitors can see Allure's transparent digital display applications, content management technology, retail display strips, POS solutions for menu boards and box offices and more.

"Our intent was to create a must-stop destination for prospective clients, partners, and also an innovative and inspiring meeting space for our clients and staff,” said Craig Chapin, president of Allure. He continued, "For example, we designed our multi-screen array wall to feature client content on the displays, such as their digital menu boards, while also projecting an image of the actual restaurant environment with a scaled view exactly as a client would see it while ordering powered by a Christie Captiva projector."

The PIC is open to potential clients and the general public by appointment or during business hours, according to the release.