Allure Global Solutions deploying digital signage, digital menu boards for Southern Theatres

Allure Global Solutions Inc. announced that it has recently installed its digital signage products at four locations for Southern Theatres, one each in Georgia and South Carolina and two in Louisiana.

All four locations utilize multiple digital media products from Allure Global, the company says. The digital media solutions for Southern Theatres were designed to draw consumers' attention, to increase concession purchases and to enhance the consumer's experience. Digital Menu Boards with enticing motion video of appealing food items are used to direct customers to the concession stands. Allure Global's Digital Box Office, integrated with the theater's POS system, uses real-time data to promote movies, movie times and other key information at the box office.

Also included in these installations are Allure Global's Digital Movie Posters (DMPs). The DMP's are designed to attract attention for upcoming movies and promote frequency of visit, as well as the company's digital directional signage.

"We are very excited about the possibilities these digital media products offer us," Southern Theatres CEO George Solomon said. "Not only do they provide us with full motion and animated graphics, but it also allows us the flexibility to change prices, time sensitive promotions and have a real ‘show business look' in our lobbies and box offices. We could not be more pleased."