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ALDO Shoes gets on the digital signage bus

Interactive digital signage installation allowed people on the go to view the #PERFECTPAIR campaign video as well as shop this season’s collection, all while waiting for the bus.

November 25, 2014

Out-of-home advertising giant JCDecaux recently partnered with ALDO shoes on an interactive digital signage street furniture campaign in Boston and Chicago. According to the JCDecaux North America website, the shoe brand installed touchscreens in transit shelters to promote its #PERFECTPAIR campaign.

The interactive digital signage installation allowed people on the go to view the #PERFECTPAIR campaign video as well as shop this season’s collection, all while waiting for the bus, according to the website.