News

Al Barq Digital expands DOOH mall network in UAE

April 3, 2011

United Arab Emirates — Two new properties are being added this quarter to the Al Barq Digital mall network, expanding the regional footprint and putting the company on good track towards its 2011 growth plans, the company announced today.

Al Barq Digital, the digital signage brand owned and operated by Abu Dhabi Media Digital Out Of Home (ADMedia DOOH), a subsidiary of Abu Dhabi Media, announced that it had concluded five-year digital media rights agreements with a second mall in Dubai, and its first in Abu Dhabi. These malls add to the digital out-of-home network first established last summer at the Dubai Festival City Mall.

Under the terms of the agreements, Al Barq will install its Digital Media Units (DMUs), switching on an additional 58 new screens in the region at Khalidiyah Mall, Abu Dhabi, and Ibn Battuta Mall, Dubai. The Digital Media Units (DMUs) are equipped with dual 65-inch high-definition LCD digital display screens used for mall advertising, as well as 22-inch interactive LCD touch screens that help shoppers locate and navigate their way to stores and services in the mall. Both networks will be online by early April, the company said.

"These are just the first of many new announcements we will be making in the weeks ahead," AD Media DOOH General Manager Andrew Wood said in the announcement, noting that one of the most compelling aspects of these agreements is the ties they establish with some of the UAE's largest and best property and development groups. "We see these initial agreements as the start of some long, mutually beneficial relationships with some very impressive and powerful companies."