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Aerva digital signage powering music video network across Mexico
August 17, 2010
Playmixes SA, a provider of music video networks in Mexico, recently announced that it is using Aerva Inc.'s digital signage technology to drive 700 screens in more than 10 cities around Mexico.
Playmixes authors playlists of music videos interspersed with advertising in restaurant locations such as Chili's, California Pizza Kitchen, Papa Bill's and Mr. Papa Bills, and night club locations such as Chocolate City, Loma Linda, Freedom, Ocean Drive and Skybar.
Playmixes selected Aerva technology after two years of testing other systems in the marketplace, according to the announcement posted on Aerva's website.
"Aerva is an enterprise-class platform (that delivers) ... music videos in hundreds of playlists with frequent changeover, seamlessly to hundreds of locations," said Walter Arias, co-founder and CEO of Playmixes, in the announcement. "Features such as audio-normalization between videos, randomization/shuffle and tagged playlists for various venues make our DJ's work very easy and also allows us to do a lot of playlists for many venues."
Playmixes uses Aerva's software-as-a-service (SaaS), all-Web-based application using a cloud computing back-end infrastructure. Recently, Aerva also integrated its MoApp mobile platform with Mexican carriers so mobile and SMS applications can now co-exist with the music video digital signage system.
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