Retail

Advertima delivers AI solution to TopPharm displays

Photo: provided

March 24, 2021

TopPharm, a pharmacy chain in Switzerland, has selected Advertima, a computer vision company, to implement an AI solution into 240 displays in 120 pharmacies by June 2021. This network will offer real-time targeting capabilities and performance-based pricing models for supplier brands and advertisers, according to a press release.

Advertima will offer real-time data, an automated advertising booking platform Adtract and smart signage to enable media buying on TopPharma's digital sigange.

"Advertima, Cingerine and Adtrac enable us to maintain our position at the cutting edge of innovation and become a channel of choice for the over-the-counter medicine advertising industry," Kevin Eggli, head of marketing at TopPharm, said in the release. "Thanks to AI, we are able to create our own easy-to-operate media business for our digital signage network, bringing us an undeniable competitive advantage, while enhancing customer experience in our stores."