News
Ad:Tech review: digital ads survive tough times
April 21, 2008
Forbes: Companies are shifting marketing dollars to digital in hopes of reaching more consumers as the economic downturn is pummeling magazine, newspaper and television advertising. Ripple, a company that delivers local ads on flat-screen TVs in public places such as coffee shops and gyms, is a prime example of a digital ad company that helps advertisers measure their online success. Ripple president and co-founder Ali Diab said that audience measurement and targeted ads are key reasons for success.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
Recent Posts
Epson showcasing projection features at Pro AV industry events
Jolt enhances platform with AI capability for advertisers
UniLED Software teams with MX for DOOH ad verification
Screenverse taps ABCS Insights as measurement partner
Spotlight Outdoor Ads names Alex Wongthongsanguan as senior account manager
