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AdQuick.com, VIOOH team up for DOOH campaigns
September 29, 2021
AdQuick.com, an OOH advertising marketplace, has formed a strategic partnership with VIOOH, a DOOH marketplace to expand reach in the digital billboard and street furniture markets, according to a company press release.
"This partnership is an important step in realizing our goal to become the industry's most scalable and measurable solution for programmatic DOOH –– and it's thanks to our unique SSP-agnostic approach," Matthew O'Connor, CEO of AdQuick, said in the release. "AdQuick now partners with all leading supply-side platforms, enabling real-time, programmatic access to the largest collection of DOOH inventory available. Through partnerships with leaders like VIOOH, we can provide our brand and agency clients with efficient, seamless, data-driven OOH ad buying here in the U.S. and around the world."
AdQuick customers can tap into VIOOH's U.S. inventory, including digital billboards and street furniture from JCDecaux North America, allowing them to plan and execute improved media campaigns. More countries will be added to the partnership in the coming months.
"I'm thrilled to be announcing our new partnership with AdQuick," Gavin Wilson, CRO at VIOOH, said in the release. "This partnership will enable more advertisers in the U.S. access to high quality, targeted media activations for their OOH campaigns, and therefore drive more efficiency and optimized results."
Brands using the partnership include GetYourGuide, DocuSign, and Keeps.
"Out-of-home is a key component of our marketing strategy to grow GetYourGuide's brand awareness in the United States — especially among travel enthusiasts who seek to discover authentic, unforgettable experiences," Jean-Gabriel Duveau, VP of brand at GetYourGuide, said in the release. "AdQuick's broad reach and expansive partnerships with SSPs like VIOOH allowed us the flexibility to employ granular targeting tactics without sacrificing scale."
VIOOH launched in 2018 and is headquartered in London. Founded in Los Angeles in 2016, AdQuick.com has over 1,100 media partners in the U.S., U.K., Canada, Germany, France, and 13 other countries.
