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AdQuick.com introduces OOH media planning toolkit
November 18, 2021
AdQuick.com, an OOH advertising marketplace, has released an OOH media planning tool to help marketers execute their promotional campaigns, according to a company press release.
Called the Marketer's Toolkit, it features planning tools to help organizations choose markets, determine budget levels, creative executions, and more. Marketers can gain access to the toolkit by creating a free account, according to the release.
"AdQuick's mission is to empower everyone to put their message into the world by removing the many barriers that exist within out-of-home advertising," Matthew O'Connor, CEO of AdQuick, said in the release.
"We've heard from customers that they want fast and flexible solutions for their marketing planning. Historically, OOH market information has been disparate, fragmented, and managed almost entirely offline, so marketers cannot quickly understand the OOH ad opportunities available within their target markets. By providing marketers with the data they need within a convenient, interactive toolkit, AdQuick hopes to make OOH more accessible and ultimately entice more advertisers to consider this valuable medium. AdQuick's Marketer's Toolkit is a step toward having the entire OOH ecosystem available right on your browser."
With the tool, marketers can research the OOH landscape within target markets, view market-specific cost data and browse available ad units within an interactive map. They can also view photos of the ad units, and filter by media type and screen type.
The Look-alike Markets tool helps users uncover markets in order to scale media buys. The toolkit also includes a resource library that aggregates educational ebooks, guides, and articles, insights, and AdQuick's tips for planning, executing, and measuring effective OOH campaigns.
With the budget estimator tool, users can input their target geography, campaign duration, and industry vertical and receive budget recommendations. Founded in Los Angeles in 2016, AdQuick.com has more than 1,000 media partners connecting advertisers and agencies to OOH media owners in the U.S. and in several international markets.
