Software

AdQuick releases cloud program to measure OOH campaign effectiveness

Provided

June 27, 2022

AdQuick.com, an out-of-home advertising platform, has released its latest service, AdQuick Analytics Cloud, an "analytics as a service" for OOH marketers, agencies and media owners to measure the effectiveness of OOH advertising campaigns, according to a company press release.

"Given the current economic climate, marketers must be able to show the ROI of their media investments –– but until AdQuick Analytics Cloud, the industry lacked high-quality measurement solutions," Matthew O'Connor, chief executive officer of AdQuick, said in the release. "AdQuick Analytics Cloud changes that by making granular, real-time measurement — including quantification of desired outcomes –– available to marketers for the first time, regardless of where the media was booked."

AdQuick Analytics Cloud provides custom consulting from a team of experts to help advertisers, media owners and agencies measure campaign effectiveness.

In the AdQuick Analytics Cloud, users can access a self-service tool that automatically recommends the best analytics approach based on a few inputs. Users can also receive attribution and other metrics in two formats, the first being a custom, user-friendly dashboard with actionable metrics visualizations. The second format is a custom file delivery for ingestion into customers' existing analytics business intelligence tools.

Founded in Los Angeles in 2016, AdQuick.com has more than 1,300 OOH media partners across the U.S., U.K., Canada, Germany, France, and 13 other countries.