Display Technology

Adomni reports record growth as DOOH enjoys post-pandemic boom

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November 18, 2021

Adomni, a programmatic DOOH advertising planning and buying platform, has reported significant growth in the U.S. with ad revenues up over 1,200% and has raised more than $30 million in growth capital, according to a company press release.

"Adomni is at the forefront of programmatic DOOH, with over 500,000 connected digital out-of-home screens that are able to be reached through an easy-to-use online planning and buying platform," Mike Cooper, global president and CRO of Adomni, said in the release.

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH.

"Fueled by shifts in consumer behavior and a trend toward tighter consumer privacy on mobile devices and in web browsers, DOOH advertising is currently hot," Jonathan Gudai, co-founder and CEO of Adomni, said in the release. "The oldest ad medium, out-of-home, is digitizing at a rapid rate and programmatic buying and selling is exponentially growing its share of all digital out-of-home campaigns."

In the past year, Adomni has:

• Formed a partnership with Sportradar to bring sports betting advertising to DOOH.
• Has teamed up with the holding company agency Meet the People.
• Adomni and media owner JC Decaux will programmatically integrate through the VIOOH SSP by the end of 2021, enabling new DOOH screens in over a dozen countries to be reachable through the Adomni DSP.

Adomni clients include celebrity Kylie Jenner, CEO of Kylie Cosmetics, and UFC President Dana White.

"It's always exciting to find new ways to connect with people and I loved the idea of being able to have my Kylie Skin campaign show up on billboards simultaneously across the whole country, to tie in with everything I was doing on social media to promote my skincare launch," Jenner said in the release.

The Adomni platform offers access to over 70 billion monthly impressions on digital screens across the U.S., Canada, and other regions in Asia and the Middle East.