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Adomni partners with Lightbox for programmatic mall displays

May 23, 2019

Adomni has partnered with Lightbox OOH Video Network to integrate its DOOH advertising platform with Lightbox's network of more than 4,5000 displays in malls, according to a press release.

With this integration, Adomni advertisers will be able to reach more than 300 malls in the U.S., which deliver 650 million monthly impressions in total, according to the release.

"We are really excited to work with a market leader like Adomni and get our inventory out there," Greg Glenday, CEO of Lightbox, said in the release. "We want our screens to be available to as many people as possible and be easy to transact. I’ve been hearing for years that the lack of programmatic has been holding the out of home industry back. Thanks to Adomni, we can now very quickly catch up to what’s going on in the rest of the advertising world."