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ADCENTRICITY joins coalition with Environics Analytics

November 23, 2010

Marketing and analytical services company Environics Analytics recently announced partnerships with five digital marketing services firms.

The agreements integrate the company's PRIZMC2 segmentation with North American mobile marketing, social network marketing, eCRM and digital out-of-home media providers. The partnerships enable marketers to get a consistent view of customers across multiple media in order to better target their messages and offers, according to an Environics Analytics release.

"Many of our customers have asked us how to incorporate consumer segmentation into their digital marketing campaigns," said Jan Kestle, president for the firm. "These collaborations answer that need, bringing our popular PRIZMC2 segmentation system to a variety of digital platforms for highly targeted and interactive applications. Marketers can now deliver customized offers and messages to PRIZMC2-defined consumer segments over mobile phones, social networks, websites and out-of-home screens."

The new partners include ADCENTRICITY, BlueKai, Broadplay, Mediative and 80/20 Solutions.