Customer Experience
Acquire Digital showcasing wayfinding solutions at Vegas show
September 20, 2021
Acquire Digital will sponsor a digital wayfinding and directory solution for the upcoming Groceryshop trade show, Sept. 19-22 at the Mandalay Bay Resort in Las Vegas, according to a company press release.
Acquire Digital's interactive wayfinding and indoor navigation platform will be used to help attendees navigate the show, explore events, and find other important show content. The custom mapping software will be available on large format interactive kiosks and within the Groceryshop mobile application and website.
Acquire provides in-store navigation for consumers to help them find products in a more efficient manner. The company saw the sponsorship as a way to display the technology tailored towards a tradeshow environment in front of the grocer market.
"We are very excited to bring innovative wayfinding technology to augment the overall Groceryshop experience," Ryan Hopkins, VP of video and new media at Shoptalk & Groceryshop, said in the release. "It is an excellent opportunity for us to showcase custom trade show mapping in a similar fashion to how a consumer would utilize in-store grocery navigation solutions."
The in-store Wayfinder kiosks are being installed in the Groceryshop exhibit hall as well as other strategic locations throughout the show. Attendees will also be able to use the wayfinding application within the Groceryshop mobile app to utilize the experience on the go. The application features a 3D floorplan layout of the Mandalay Bay event hall, which includes all event rooms and key connector walkways. Additionally, attendees will be able to find event schedules and sponsors throughout the show.
"Our in-store navigation platform is built with retail in mind. We know that in order to be successful in today's hypercompetitive environment, retailers need the right solution in place to help shoppers navigate their retail floors and find products quickly. The wayfinding kiosks provide a real world experience for a tradeshow, but can easily be tailored for any environment," Neil Farr, CEO for Acquire Digital, said in the release.
Acquire Digital, founded in 1997, is based in Leicester, England.
