News

Access 360 Media launches mall digital signage network with Simon Property Group

September 16, 2009

Access 360 Media has announced the launch of the Mallvision360 Digital network, which is being introduced as part of an exclusive multi-year partnership with Simon Growth Properties.

The network will provide content and advertising to more than 900 screens in 49 Simon Property Group malls, located in top 20 DMAs.

Mallvision360 is a subset of Access 360's Shopper360 network, which the company says will reach an estimated 140 million shoppers monthly closest to the point-of-sale.

"A number of media companies expressed interest in representing OnSpot and aggressively bid for the business. In the end, we felt Access 360 represented the best fit for our digital platform" said Mikael Thygesen, chief marketing officer at Simon Property Group. "Access 360 Media has an impressive track record in digital out-of-home media. They share our deep understanding of the retail environment and can create a user experience that will benefit brands and advertisers by converting this into a media platform at the point of sale."

"Mallvision360 Digital represents a major step for Access 360 Media. We are extending our proven model of digital content and advertising distribution with shoppers more broadly and we're particularly pleased to be able to offer advertisers the added scale of Simon's OnSpot Digital Network as part of our new Mallvision360 Digital network," said Lon Otremba, CEO, Access 360 Media. "The combination of Simon's existing end-to-end digital network with the creative minds of our seasoned sales force is certain to create a lot of value for advertisers."