News

ABI puts digital signage market at $4.5B, in 2016

June 1, 2011

ABI Research announced today that its newly-released study on the global market for digital signage indicates that the market — including displays, media players, software, and installation/maintenance costs — will grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016.

"Digital signage has redefined the model for out-of-home advertising through the deployment of signs at malls, airports, and banks, among others; signs that deliver content in real time, or content that has already been stored and scheduled for delivery at the most appropriate time," Larry Fisher, practice director, Automotive, Energy and Emerging Technologies, for ABI, said in the announcement.

The new study, "Digital Signage Market and Business Case Analysis" examines the market for digital signage and its components and networks, globally and by major geographic region, from 2010 through 2016.