News

365 Retail Markets inks digital signage advertising agreement for micro markets

May 16, 2019

365 Retail Markets, a provider of micro market kiosks, has teamed with Advana, an advertising technology company, to add 365 Retail Markets' 20,000-plus micro market screens — including kiosks, digital signage, mobile and AirVend screens — to its portfolio of advertising-enabled digital monitors, according to a press release.

Advana will bring curated promotions and brand content to consumers at relevant times throughout their day and reach multiple workplace channels through its partnership with 365 Retail Markets.

"The partnership with 365 will give brands and advertisers unprecedented access to engage captive and qualified audiences at the point of purchase," Derek Myers, Advana’s chief executive, said in the press release.

This partnership will also bring offers and advertising to 365Pay, 365 Retail Markets' mobile application, that allows end consumers to access their Global Market accounts, scan and pay for their goods.

"For years, the marketplace has looked for ways to connect the operator with the point-of-sale and the consumer, as well as leverage the opportunity to grow sales," said Joe Hessling, 365 Retail Markets chief executive said in the release. "We are pleased to partner with Advana to make this a reality and be a huge win for our operators and consumers." Advana has plans to roll out its advertising portfolio to 365 Retail Markets' screens in the coming months. 

Using Advana's suite of products, advertisers receive comprehensive insights into consumer trends, including the buying patterns of known customers, along with potential customers at the point of purchase.