DOOH Advertising

$2M DOOH campaign promotes Tampa Bay tourism

Provided by Visit Tampa Bay.

February 1, 2023

A $2 million tourism campaign is rolling out across domestic and international markets from Visit Tampa Bay, a not-for-profit corporation that promotes tourism to Tampa Bay, Florida and is partially funded by taxes, according to a press release.

The campaign is "based on independent research and creative by FKQ Advertising and Marketing," according to the release, and it is scheduled to run through April 2023, including domestic markets like New York, Chicago, Boston, Philadelphia, Dallas and Washington D.C., along with international markets including the United Kingdom, Germany, Mexico and Latin America markets. New York ads include OOH takeovers at the World Trade Center and 33rd Street train stations, which Visit Tampa Bay says marks the first time a travel destination has done a full OOH takeover at these locations. Creative includes static and dynamic content across channels, including DOOH, OOH, Amtrak posters and "Flex Wrap" from Carvertise, which allows businesses to place advertisements on the exterior of Uber and Lyft vehicles.

The campaign also leans into mobile interactivity, augmented reality, experiential advertising and the metaverse by featuring QR-code activated AR experiences for mobile phones.

"Marketing works and we continue to innovate for the tourism industry," Santiago C. Corrada, president and CEO at Visit Tampa Bay, said in the release. "Our success in record-breaking visitations only fuels us to achieve even more results for our partners and the community we serve, and that is why we continue to discover innovative ways to market Tampa Bay as a premier destination. When travelers are ready to escape the cold weather, Tampa Bay is here for them, with our sun-drenched outdoor activities, beautiful bodies of water, world-class hospitality and authentic history — all of which make this area relaxingly dynamic."