News

11Giraffes now driving Vital Media auto and tire digital signage network

August 20, 2013

Turnkey digital signage solution provider Vital Media has picked software-as-a-service digital media platform 11Giraffes to fulfill its dBoard and dB TV digital signage solutions for hundreds of independent automotive service centers and other retailers across North America, according to an announcement from the companies. The existing Vital Media digital signage network — including several hundred locations affiliated with a major international tire retailer — was transitioned to the 11Giraffes network within the past 30 days without the need to recapitalize the existing network with new equipment, the announcement said.

Vital Media can now leverage the scalability and efficiencies of the 11Giraffes SaaS media platform, along with 11Giraffes' affordable media player solutions, the companies said. Vital Media content expertise will be made available via brand and automotive product video playlists through the existing 11Giraffes dealer network, creating an automotive vertical digital media solution.

"We are excited to announce that Vital Media is now more capable than ever of offering great experiences for our clients and their customers," Vital Media CEO Will Putt said in the announcement. "This partnership will allow us to be even more creative and enhance relationships with our partners and clients."

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