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1-2-1VIEW intros audience measurement tech at ISE
January 27, 2008
AMSTERDAM — 1-2-1VIEW launched InterFace Viewer Validation Tool at Integrated Systems Europe in Amsterdam this week.
Developed in-house by 1-2-1VIEW, InterFace is based on viewership validation technology that tracks quantity and duration of viewership in real time across a digital signage network.
InterFace is designed to provide viewership data as opposed to relying on estimates or paid surveys, enabling network operators to charge a premium for advertising space and maximize their network's effectiveness. The tool is designed to work with most webcam brands.
Also announced at ISE, Spanish wireless technology solutions provider AWAMedia has launched a network of two circular LED screens and an interactive video wall using 1-2-1VIEW's IP-based digital signage system at the Telefonica Madrid Arena in Spain, with more locations to launch within the next months.
The screens have already been used at a charity tennis match. Footage of the charity event was shown across the venue on two AWA-installed circular LED screens and one interactive video wall, powered by 1-2-1VIEW's Ninja N207 IP media players.
The installation at the Arena is the first in a series of at least 60 deployments of 1-2-1VIEW's systems. AWAMedia has planned for this year deployments in shopping malls and other retail environments across Spain, including the Canary Islands, Madrid, Murcia and Valencia.
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