Blog: Breaking down the OVAB Audience Metric Guidelines

January 1, 2009

Sixteen:nine: Dave Haynes takes a good stab at summarizing OVAB's Audience Measurement Guidelines, an 80-plus page document that outlines how digital media…

Scala announces Release 4 of Scala5 platform

December 30, 2008

EXTON, Penn. — Scala, provider of end-to-end solutions for the advertising management and digital signage markets, today announced that it has released Release…

AutoComm joins Rise Vision Private Network Program

December 30, 2008

ETOBICOKE, Ontario — Rise Vision Inc., provider of a Web-based content management system for the control of digital signage networks, has announced that…

The top digital signage stories of 2008, Part 2

We highlight the movers and shakers, new technology and projects that made headlines in the past year.  

Coke harnesses 'green' with wind-powered digital billboards

December 29, 2008

Mediaweek: The Coca-Cola Company's new digital billboard in Times Square is not only going green with its use of wind power, but it has also started the trend…

LG to unveil super-slim LED LCD screen at CES

December 28, 2008

AVING USA: LG Electronics has announced it will unveil the world's slimmest LED LCD TV, the LH95, at the upcoming CES 2009 held in Las Vegas. Featuring 24.8mm…

The top digital signage stories of 2008, Part 1

We highlight the movers and shakers, new technology and projects that made headlines in the past year.      

Ask the Experts: Is my digital signage software scalable?

December 28, 2008

We asked Jeff Collard, president of Omnivex Corp., about the ability to scale existing digital signage software, should you need to expand your network.    

Retraction: Monster Media, Siemens create interactive digital signage at Disney World

December 23, 2008

*Monster Media has issued a retraction for this story. According to a release:   "Monster Media retracts the statements contained in its press release of Dec.

1-2-1VIEW to deploy viewer validation digital signage in Malaysian pharmacy chain

December 23, 2008

SINGAPORE — Linux-based digital signage provider 1-2-1VIEW will be rolling out a network of sites with a classified ads section for 33 outlets of the Tigas…

Can a digital billboard catch a serial killer?

December 22, 2008

LAWeekly: Clear Channel and L.A. city councilman Bernard Parks joined forces this month for a second time to post a billboard in South Los Angeles that offers…

BroadSign to release 'Open' platform for media buying in early 2009

December 22, 2008

MONTREAL — BroadSign International, provider of software-as-a-service (SaaS) solutions for managing digital out-of-home networks, registered more than 15,00…

Choosing the right digital signage system

When planning a digital signage deployment, having a game plan decided ahead of time will no doubt save time and money down the road.

Choosing the right digital signage system

Before you start a digital signage project, learn what solution is right for your venue — and your budget. Here are four types of systems to help identify…

Focus Media to combine its digital out-of-home business with SINA

December 21, 2008

SHANGHAI, China — Focus Media Holding Limited, a Chinese multi-platform digital media company, has announced it has entered into a definitive agreement with…

Simple guidelines for creating digital signage content

by Lyle Bunn — Strategy Architect, BUNN

Lessons on reaching your audience through digital signage can be learned from traditional media.

Digital signage in medical waiting rooms

Dr. Bill LeLiever, president of Central Carolina ENT, talks about how Mediplay has improved his practice.

SeeSawAds.com gets upgrade

December 18, 2008

SAN FRANCISCO — SeeSaw Networks, a media company offering a network of place-based digital video advertising, has announced a technology upgrade to its…

Rise Vision reports 200% growth in digital signage software subscriptions

December 18, 2008

ETOBICOKE, Ontario — Rise Vision Inc., a provider of a Web-based content management system for the control of digital signage networks, announced that it has…

Research key to providing DOOH audience metrics

Out-of-home networks are beginning to use OVAB's ‘Average Unit Audience' as the base metric for their audience research.