McPong: Digital signage getting McInteractive under the Golden Arches

by Christopher Hall — w, t

Want to play a video game on a giant digital billboard using your smartphone as a controller to win free food at the nearest McDonald's?

Digital signage dayparting takes content relevance to a new level

by Jeff Hastings — CEO, BrightSign

Digital signage is one of the most powerful, cost-effective communications tools available, but because today's consumers are constantly bombarded with…

Extending the message: Digital signage goes deep

by Ben Stagg — CTO, Vital Media, Inc

As advertising continues to trend more and more from print to digital, digital messaging itself is moving toward a ubiquitous presence — from initial Web…

NEC expands V-Series large-screen digital signage offering

June 5, 2011

NEC Display Solutions of America, a provider of commercial LCD display and projector solutions, announced today three new models to its commercial-grade V…

InfoComm: First look at new signagelive digital signage bundle

June 5, 2011

The new FastTrack digital signage software, player and screen bundle from signagelive – designed to speed deployments and cut typical costs in half – has its…

Symon adds new reseller for digital signage in Tenn.

June 2, 2011

Symon Communications, a provider of visual communication and digital signage solutions, announced today that the company has signed a reseller agreement with…

GoGo Cast lands DOOH deal with Gulf Oil

June 2, 2011

Gulf Oil L.P. and GoGo Cast Inc., a provider in dynamic content and digital merchandising in the digital out-of-home space, recently announced that the two…

ABI puts digital signage market at $4.5B, in 2016

June 1, 2011

ABI Research announced today that its newly-released study on the global market for digital signage indicates that the market — including displays, media…

TouchSystems inks touchscreen distribution deal with Ingram Micro

May 31, 2011

Touchscreen firm TouchSystems recently announced that it had signed a distribution agreement with Ingram Micro Inc., the world's largest technology…

C-nario Messenger powering digital signage at Turkish airports

May 31, 2011

C-nario, a global provider of digital signage software solutions, recently announced that the company's digital signage software platform, C-nario Messenger…

Cirque du Soleil and the Mirage LOVE 3DFusion glasses-free 3-D digital signage

May 31, 2011

Glasses-free 3-D digital signage company 3DFusion Corp. announced its joint collaboration with Cirque Du Soleil and Las Vegas' Mirage Hotel in celebrating the…

Burger King digital menu boards take Marketing Week honors (Video)

by Christopher Hall — w, t

Digital menu boards deployed at U.K. Burger Kings had contest judges asking 'what took so long?'

UN harnessing DOOH & mobile to carry message to Main Street America

May 30, 2011

The United Nations Foundation today announced the launch of a nationwide, Out-of-Home advertising campaign that leverages the power of digital advertising to…

Commentary: Why digital signage & mobility are the future of marketing

Multichannel marketing's future is in proximity marketing, combining digital signage and mobile tech.

Marriott hotel in Ankara deploys OTRUM digital signage

May 30, 2011

OTRUM recently announced the successful installation of its digital signage solution at the JW Marriott Hotel Ankara, in the Turkish capital city of Ankara.

NRA 2011: NEC's digital sign for drive-thru

The ultra-large set of panels is found at various McDonald's locations across the United States. The deployment was the largest in the world.

ScreenScape nets digital signage deal with Bauer Hockey

May 26, 2011

ScreenScape Digital Signage Network announced today that Bauer Hockey, a manufacturer of ice hockey equipment, will use the company's community-based screen…

ONELAN digital signage helps Chile get hot dogs, gas

May 26, 2011

ONELAN recently announced a digital signage deal with Pronto Copec, Chile's largest petroleum distribution company. Pronto Copec has a network of ninety sites…

Shifting to digital signage — simple software makes it possible

by Jeff Hastings — CEO, BrightSign

Undue focus on the downturn has masked an essential underlying shift in the market for signage: To draw on the Boston Consulting Group's classic model, digital…

Making the grade: NEC, DST hosting webinar on digital signage in higher ed

by Christopher Hall — w, t

May 25, 2011

Next Thursday, NEC and Digital Signage Today will host a webinar on digital signage in higher education settings.