Lamar celebrates 20 years of large DOOH displays

October 27, 2021

Lamar Advertising, a large OOH advertising company, is celebrating the 20th anniversary of the industry's first large format digital billboard, according to a…

Post-COVID, OOH has perfect opportunity to shine

by Kevin Damask — Editor, Digital Signage Today

How will OOH advertising play a role in the U.S. economy as the nation continues to emerge from the COVID-19 pandemic? That’s a question many industry experts…

DOOH partnership helps 'digitize' pop-up stores, temp retailers

October 26, 2021

Smartify Media, a digital media revenue platform for retail locations, is parterning with Storefront, an online marketplace for renting short-term and flexible…

West Coast's largest LED drive-in screen makes Santa Monica debut

October 26, 2021

After more than a year of design, planning, permitting and building, the largest drive-in LED screen on the West Coast made its debut at Rooftop Cinema Club's…

Velocity completes extensive expansion project

October 26, 2021

Velocity, a managed services company that provides IT services through network management, voice and data connectivity, along with digital media displays and…

AV solutions company raising $20K to help disabled veteran

October 25, 2021

Draper, Inc., an AV solutions provider, and partners including Mermet USA, are close to reaching a goal to raise $20,000 to provide a mobility chair to a…

'Zip Now, Pay Later' OOH campaign hits NYC, L.A. markets

October 25, 2021

Following its rebrand this summer, digital payment company Zip Co Limited debuted a multi-million dollar OOH campaign, "Zip Now, Pay Later" across the U.S., to…

Yahoo to offer in-flight sales analysis for DOOH campaigns

October 25, 2021

Yahoo will feature in-flight sales analysis for DOOH campaigns, allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure…

Shifts in consumer behavior prompt big changes in DOOH campaigns

by Jolene Wiggins

COVID’s impact on consumer behavior is evident all around us. The “new normal” brings with it habits that consumers will keep for years to come, especially…

Partnership expands programmatic DOOH opportunities

October 22, 2021

Velocity, which provides IT managed services through network management, voice and data connectivity, along with digital media displays and advertising…

Daktronics unveils all-in-one smart LED display

October 22, 2021

Daktronics has introduced its SLD series product line consisting of all-in-one smart LED display technology. The offering eliminates the installation and…

SNA Displays help launch experiential retail store in Ohio

October 22, 2021

Tenfold, a design firm that builds brands through culture, has launched a 1,800-square-foot experiential retail store called Tenspace in Columbus, Ohio's Short…

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Pixblasters debuts updates to video LED controller

October 21, 2021

Pixblasters has released firmware updates for its Pixblasters MS1 Video LED Controller, enabling real-time control of video LED displays built by addressable…

Shoppers tapping apps for in-store experience

October 21, 2021

Shoppers are all about efficiency and that is driving consumers to tap smartphones, and apps, more than ever when looking for products.

Sierra Wireless offers 5G managed network for IoT applications

October 20, 2021

Sierra Wireless, an IoT solutions provider, announced the availability of its 5G managed network service in the U.S., offering superior speed and ultra-low…

Shopping centers jump on nationwide OOH rollout

October 19, 2021

OOh!media has strengthened its partnership with Washington property group Hawaiian, signing an agreement to install OOH media assets into its shopping centers…

Companies must measure OOH effectiveness while protecting consumer data

Companies spending large chunks of their marketing budgets on OOH also require data, but they need to approach gathering it mindfully to avoid compromising…