News & Media From Scott Sharon

How do you start your own company?

by Scott Sharon — CEO, START

Have you ever thought about starting your own business? How many of you have done it?

How do you add value to generic products?

by Scott Sharon — CEO, START

When I first started my career designing and manufacturing menu boards more than 30 years ago, adding value was a given. We designed, engineered and fabricated…

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How do we keep up with technology changes?

by Scott Sharon — CEO, START

Several days ago I had a meeting with some of my old friends at Yum! Brands to discuss outdoor digital menu boards and order confirmation units. Most of my…

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Selling digital versus traditional menu boards

by Scott Sharon — CEO, START

I have been designing and selling traditional menu boards to the Quick Serve Restaurant (QSR) market for more than 30 years and digital menu boards more than…

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Digital menu board basics, Part 4

by Scott Sharon — CEO, START

Menu board placement in a restaurant and the opportunities for selling ads are explored.

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Digital menu board basics, Part 3

by Scott Sharon — CEO, START

In the final part of the series, we look at the do's and don'ts of digital menu board installation.

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Digital menu board basics, Part 2

by Scott Sharon — CEO, START

We examine brand identity on restaurant digital signage and how to achieve it through digital content and menu design for indoor and outdoor applications.

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