News & Media From Scott Sharon
Why do we make digital menu boards so difficult?
by Scott Sharon — CEO, START
Many companies make digital menu boards too difficult for themselves. It's important to remember that they are still just menu boards and the same best…
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Improvements in outdoor digital signage, menu boards
by Scott Sharon — CEO, START
There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.
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Should you switch to fully digital or combination digital and printed menu boards?
by Scott Sharon — CEO, START
Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly…
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The growth of the digital signage industry: Are you on hold?
by Scott Sharon — CEO, START
I frequently read reports about the size of the digital signage industry and its expected growth. However, I rarely hear anyone include the digital sign…
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Why are the little guys better at doing digital menu boards right?
by Scott Sharon — CEO, START
Why do large chains have more difficulty getting digital menu boards right than small chains?
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Don't forget your digital menu board ABCs
by Scott Sharon — CEO, START
Even as digital menu board capabilities mature, some basics are being forgotten in deployments. One of our digital signage bloggers has a primer to help…
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Restaurant digital signage is heating up
by Scott Sharon — CEO, START
Digital menu board blogger looks at hot trends in restaurant digital signage. Digital menu boards and restaurant digital signage are getting smarter and and…
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Digital menu board tsunami, part II
by Scott Sharon — CEO, START
I hear some rumbling in the distance! Could it be the start of that digital menu board tsunami I predicted two years ago (blush)? I'll tell you some of what…
read nowWhat it takes to sell large projects
by Scott Sharon — CEO, START
I have been asked to write blogs and articles about my area of expertise which is digital signage, or more specifically, digital menu boards. Because I have…
read nowWhat are the major limitations in your business?
by Scott Sharon — CEO, START
Several years ago I left a manufacturing company and started my own business in digital signage, a new technology. I had many years of great experience and a…
read nowContinual and constant improvement
by Scott Sharon — CEO, START
Today I was reading a magazine that is read by most people in the restaurant business. I was shocked at the number of formerly successful restaurant companies…
read nowHow do you teach creativity?
by Scott Sharon — CEO, START
How do you train your sales people and sales engineers to sell digital signage? When you hire people for these positions how do you test them? Since I've been…
read nowIs it time to hire more employees?
by Scott Sharon — CEO, START
Earlier I wrote a couple blogs about the down economy and how to survive it. Recently I have been thinking about ways to take advantage of the our current…
read nowWhere are the traditional menu board companies?
by Scott Sharon — CEO, START
I remember when I was studying for my master's degree in marketing one of the professors told me something I will never forget. He said you have to always know…
read nowHow to survive a down economy
by Scott Sharon — CEO, START
In my last blog I commented on how our poor economy was slowing down implementation of new technologies such as digital menu boards. I received a lot of…
read nowSlow economic recovery slows digital menu board deployments
by Scott Sharon — CEO, START
Many of us have been working hard on the development of digital menu boards (and digital signage) and investing capital for several years because we believe…
read nowDigital menu boards will change restaurant industry
by Scott Sharon — CEO, START
To begin I would like to state I am not stupid enough to believe the development of digital menu boards or digital signs are nearly as important as the…
read nowAre digital menu boards really that complicated?
by Scott Sharon — CEO, START
We all know there's a lot of differences between digital menu boards and traditional menu boards. They are new and there's a lot to learn, but are they really…
read nowWhat's happening in the digital menu board industry?
by Scott Sharon — CEO, START
I have heard many rumors, read news articles and press releases about major deals being made in the digital menu board industry. I also set up my Google Alerts…
read nowAre all digital menu boards the same?
by Scott Sharon — CEO, START
In the past few months I have attended several major trade shows to see what's new and visit with my friendly competitors to see how they are doing. I know…
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