Jim Hollen is Division President of Agility Retail Group (www.agilityretail.com), a leading store décor, POP display/store fixture, and retail services company offering comprehensive solutions in design, fabrication, sourcing, installation, and program management for physical store environments. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim Hollen has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of retail industry topics.
by Jim Hollen — Division President, Agility Retail Group
When it comes to creating a retail POP display that will truly connect with consumers, it is important to create an emotional connection. Consumers are often…
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