Real-time analytics allow for real-time course corrections in DOOH

by Christopher Hall — w, t

RVue's CEO talks about his firm's real-time analytics, and the importance of real-time analytics in DOOH.

McPong: Digital signage getting McInteractive under the Golden Arches

by Christopher Hall — w, t

Want to play a video game on a giant digital billboard using your smartphone as a controller to win free food at the nearest McDonald's?

Burger King digital menu boards take Marketing Week honors (Video)

by Christopher Hall — w, t

Digital menu boards deployed at U.K. Burger Kings had contest judges asking 'what took so long?'

Making the grade: NEC, DST hosting webinar on digital signage in higher ed

by Christopher Hall — w, t

May 25, 2011

Next Thursday, NEC and Digital Signage Today will host a webinar on digital signage in higher education settings.

Mix-and-match software for digital signage and kiosks

by Christopher Hall — w, t

Pick your own poison with a mix-and-match approach to kiosk and digital signage software.

Digital signage adds kick to Fabulous Palm Springs Follies

by Christopher Hall — w, t

Some 21st century technology is adding spice to an early 20th century-style variety act.

Times Square bus terminal getting wrapped up in digital signage

by Christopher Hall — w, t

A lightweight LED mesh is about to transform the Port Authority bus terminal in Times Square into one large digital sign.

CETW: Phone-charging kiosks target affluent airport shoppers with digital signage (Video)

by Christopher Hall — w, t

A free phone-charging kiosk uses digital signage to target the educated, affluent shopper demographic found in airports.

CETW: NEC talks cross-network DOOH (Video)

by Christopher Hall — w, t

Graeme Spicer, NEC's general manager of digital media, talks VUKUNET and DOmedia at this year's CETW.

CETW: RMG announces deals for NFC mobile and Groupon networks

by Christopher Hall — w, t

RMG's CEO says DOOH is more than screens, but a media ecosystem; also announced deals with Groupon and NFC firm Blue Bite.

CETW: MediaTile rolls out 'mini-me' HumanKiosk

by Christopher Hall — w, t

MediaTile CEO Simon Wilson talks about the new 19-inch HumanKiosk digital signage solution.

Live Nation digital signage network rocking across the US

by Christopher Hall — w, t

A digital signage and remote access combo platter lets Mike Anderson run Live Nation's network from anywhere.

DSA Excellence Awards honor best in digital signage, kiosks & mobile

by Christopher Hall — w, t

The Digital Screenmedia Association has announced the winners of the inaugural DSA Industry Excellence Awards.

ADCENTRICITY takes aim at consumer targeting for DOOH

by Christopher Hall — w, t

ADCENTRICITY is launching "probably the most powerful digital out-of-home targeting solution" in the market.

Taking another look at pay-per-look DOOH

by Christopher Hall — w, t

Digital out-of-home advertising experts talk about Ayuda's pay-per-look model for DOOH ad billing.

DPAA shows 25% spike in DOOH ad revenues for 2010

by Christopher Hall — w, t

The DPAA's DOOH ad numbers for 2010 look good, but the picture could be even rosier than it seems.

KidGopher uses digital signage to keep school kids safe (Video)

by Christopher Hall — w, t

Digital signage is an integral piece of a new system helping keep school kids safe.

SeeSaw lists its own next big thing: Video-everywhere metrics

by Christopher Hall — w, t

SeeSaw says it has developed new metrics that measure DOOH video the same way video is measured on other media.

Infomercials on digital out-of-home

by Christopher Hall — w, t

RVue announces deal with an infomercial company and availability of Web-based analytics for networks.

DOOH4Relief: digital out-of-home community helping Japan relief

by Christopher Hall — w, t

The digital out-of-home world is joining the global relief effort to help Japan in the wake of the recent devastation.