Bill Collins
Bill Collins
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ADCENTRICITY offers pre-packaged research service to evaluate DOOH ad campaigns
by Bill Collins
Verizon Wireless also leveraging new research service offering to gather more information, insights on digital out-of-home ad campaign.
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The Danoo, NCM partnership: A watershed moment for DOOH media
by Bill Collins
For the U.S. Digital out-of-home media sector, Danoo's acquisition of IdeaCast and its new collaboration with National CineMedia is an impactful event.
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Pioneer shutters signage network
by Bill Collins
A look at the demise of a forerunning digital media network.
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