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You want your audience to engage with your organization's digital signage messages – that's why you spend time crafting each one. Interactive digital signage isn't just about what you display, but also how information is displayed.
The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate people to do something.
With interactive digital signage, end users have to consider whether they can afford it, whether their software can support it and whether they actually need it.
Visix has released version 1.9 of its AxisTV Signage Suite digital signage software. This release features better visibility of who submitted content and support for EMS platform services and Delphi.fdc APIs, according to a press release. Customers can use the...
No matter how robust your digital signage software is, if you don't understand engagement, you're wasting your efforts. Here are a few tips and tricks to help with digital signage engagement.
Some thought needs to be put into localizing messages for each specific location. What do these people need to know? What will engage and interest them?
When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most companies don't realize just how disengaged today's employee really is. Less than a third of US workers are engaged at work.
Visix Inc. plans to introduce a variety of new digital signage products such as software, content designs, room signs and media players.
Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.
Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail.
You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to create some longtail campaigns based on the customer's feedback.
Visix plans to showcase two new AxisTV Signage Suite software products at the Digital Signage Expo from March 28 to 29 in Las Vegas. The products, named AxisTV Workgroup and Team, allow more people to get involved with content management...
Regardless of who you have working for you, everyone wants to feel valued and like their job has a greater impact than just earning them a paycheck. You can attack the issue of employee engagement from multiple angles by using your digital signage system to its fullest.
No other technology can make so much and so many types of information available to your audience in one place. In many ways, touchscreens allow you to fully realize the power and potential of your digital signage.
Whether you’re a company executive, HR professional, college dean or communications specialist, your highest priorities are education, morale and motivation. Engagement is the key to all of these.
There is no more powerful way to get information across to an audience than through telling a story – whether it’s short-term or a longtail campaign that goes on for weeks. And there’s no more comprehensive communications tool at your disposal than your digital signage system.
A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.
Content management can be especially challenging, since you need to pick the right system that balances ease of use with strategic depth. That being said, you can make the process a bit easier by knowing your communication goals, developing a strategy to reach your audience and using intelligent tools.
2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the digitalization of…well, everything…and they want more.
It can be difficult to save money on digital signage. By following these three tips, you can help ensure the software side of the package doesn't break your budget.