Veridooh partners with JCDecaux, Vast Billboards, Mediaworks for DOOH verification

February 23, 2023

Veridooh, an Australian tech firm specializing in independent ad verification technology, has announced its expansion in New Zealand via partnerships with…

McDonald’s names Coates Group, Acrelec digital menu board providers

August 11, 2022

McDonald's has named Coates Group as its global digital menu board content management system provider and one of two approved digital menu board providers…

DOOH advertising rises nearly 80% in 2021 Q2

August 31, 2021

OOH advertising revenue increased 38% — with DOOH jumping almost 80% — in the second quarter of 2021 compared to the previous year, accounting for $2 billion…

Digital marketing key as QSRs 're-get' to know customers

by Kevin Damask — Editor, Digital Signage Today

Creative brand marketing, especially digital advertisements, will be among the most important promotional tools QSRs can leverage as consumers return to their…

Restaurants hungry for digital signage

by Kevin Damask — Editor, Digital Signage Today

Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant…

McDonald's makes upselling simple with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don't see the appeal of the item at that…

McDonald's franchisee stays afloat during COVID-19 with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

While COVID-19 has begun to recede in a few areas, restaurants in many regions will still have to deal with restrictions. From social distancing requirements…

McDonald's delivers AI at the drive-thru

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's is well known for its technology upgrades. From kiosks to drive-thru menus, the fast food giant has always looked for ways to boost the overall…

7 tactics QSRs can employ to keep their digital signage fresh

QSRs such as McDonald's are rapidly adopting technologies such as digital signage. However, keeping digital signage fresh and updated can be a challenge. Here…

McDonald's Sweden delivers outdoor menu boards

October 7, 2019

McDonald's Sweden has partnered with digital signage provider Visual Art to digitize all of its outdoor menu boards. Currently, the QSR has delivered the…

McDonald's adds to tech arsenal with conversational tech acquisition

September 10, 2019

McDonald's Corporation said today it will acquire voice-based conversational tech company, Apprente, adding to its growing toolkit of customer-facing tech…

McDonald's delivers digital signage orchestra

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The average customer would not typically associate classical music orchestras with McDonald's, until now.

McDonald's kiosk touchscreens found with fecal bacteria

November 29, 2018

Stories are spreading like viruses across the news media concerning the findings of an experiment conducted by a British newspaper, The Metro, on kiosk screens…

McDonald's celebrates 50 years of Big Macs with digital signage dance-off

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's has been consistently deploying digital signage, kiosks and other customer experience solutions inside their stores. The fast food giant is also…

I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them.

Menu boards 101: challenges, pitfalls and more

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Many restaurants are trading in dusty static boards for digital menu boards. It's obvious that menu boards are more popular than they used to be, but have we…