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Top Digital Signage Design Tips for 2023 from Omnivex

Every week, Omnivex shares digital signage design tips on social media. Here are some of the most popular ones from this last year across the categories of video walls, interactivity, color, fonts, and general design.

December 20, 2023

Video Walls

Dark mode for impact! Utilizing dark backgrounds on your video wall enhances color vibrancy and reduces eye strain for a more comfortable viewing experience.

Play with gradients! Explore the art of color blending on your video wall, creating visually stunning transitions and effects that capture attention.

Fluid transitions! A high refresh rate on your video wall ensures smooth motion graphics, preventing blurs and creating a seamless viewing experience.

Message consistency is key! Synchronized content across your video wall screens ensures you have a coherent and impactful message, whether you are in retail, hospitality, or corporate settings.

Consider viewing angles! Consider how the arrangement and tilt of screens in your video wall impact visibility and readability for your audience.

Color calibration is essential! Precise color adjustments across screens guarantee a consistent and vibrant video wall, making your content pop.

Seamless visuals matter! Discover how bezel-less video walls create a unified, immersive viewing experience that captivates your audience.

Interactivity

The power of choice! Interactive screens let viewers select the content they want to see, creating a personalized experience that keeps them coming back for more.

It's not just about touch! Explore how sensors, gesture recognition, and facial tracking technologies can create hands-free, intuitive interactions on digital signage screens.

Interactivity is king! Learn how incorporating touch screens on your digital signage opens up a world of engagement, allowing your audience to interact with your content.

Engage your audience with interactive elements! Incorporate touchscreens, QR codes, or gestures to encourage user participation and create memorable experiences.

Keep your interactive kiosk user-friendly! Opt for large, easy-to-tap buttons and intuitive icons to ensure a hassle-free navigation experience.

Color

Utilize a signature color when creating your digital signage content. Research indicates that using a signature color can lead to an 80% increase in brand recognition.

Test before you commit! Try different fonts and colors on your digital signage screens to see how they appear in real-world conditions. Always prioritize practicality over novelty.

Go beyond the basics! Use color overlays and effects to add dimension to your digital signage visuals, turning simple content into eye-catching masterpieces on your digital screens.

Remember the 60-30-10 rule! Balance dominant, secondary, and accent colors to achieve a visually pleasing composition on your digital signage screens.

Use color coding for easy screen navigation! Organize content and categories with distinct colors to guide viewers effortlessly through your digital signage screens.

Fonts

Utilize sans-serif fonts like Arial and Helvetica for digital signage because of their clean, simple lines.

Play with contrast! Choose font colors that stand out against the background of your digital signage content to ensure your text remains legible in varying lighting conditions.

Scale matters! Adjust font sizes based on viewing distance. Larger fonts are a must for screens viewed from afar, ensuring information reaches your audience effectively.

General Design

Create a visual hierarchy! Use size, color, and placement to emphasize important information and guide viewers' attention effectively on your digital signage.

Consider your target audience! Tailor your design elements, color schemes, and messaging to resonate with their preferences and demographics.

Make use of negative space! Give your digital signage content room to breathe by strategically using empty areas to enhance visual impact and clarity.

Create a seamless viewing experience by optimizing content for different screen sizes and resolutions. Ensure your digital signage content looks great on any screen!

Be consistent with your branding! Maintain a cohesive visual style across all your digital signage content, including colors, fonts, and logo placement.

Create a margin around the outside of your screen layout, and use this as another guide for your composition. Don't place anything important (such as a logo) in this area.

A contrast in size will help give your design a sense of movement and depth, create visual interest, reinforce focal points, and help establish a hierarchy.

Digital signage design tip - Less is MORE! Limit words in headlines. Shorter is better! Follow the 5x5 rule: five words per line; maximum five lines.