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Large-screen digital signage pumps up corporate meetings

The corporate world today deals with dramatically growing amounts of data. What better way to hold corporate meetings than with large-size screens displaying highly effective and vital content?

May 27, 2015 by Glen Young — Sr. Product Marketing Manager, MMD

Thanks to economies of scale associated with consumer digital TV advances, the corporate world and the boardroom are reaping those cost benefits. Today, a majority of America's corporate leadership is crossing the threshold into the high-tech age and adopting cost-effective large-screen displays for their conference rooms.

As a result, they're now getting a completely new, broader and richer perspective of their business status with content presented with video, pictures and text, and not just conventional PowerPoint presentations.

Large commercial digital displays, up to even larger than 80-inches for the digital signage and pro-AV markets, are more in demand now than ever before, and that demand is growing due to the increasing popularity of large-size TVs. Consequently, prices are dropping, and that has a direct effect on driving prices down on commercial large-screen displays and creating new markets.

Therefore, it's not only corporate conference rooms that benefit from these new and lower pricing structures, but also corporate and business center lobbies, retail shops, shopping malls and even the classroom with intelligent whiteboards.

With increased display size, more content with more information can be shown and placed on the display. This helps business owners to get greater customer attention, create a more conducive sales environment and generate increased sales. Similarly, corporate or business center lobbies also benefit from large-size digital signage commercial screens.

But let's get back to the boardroom. A top feature that large-screen displays sport is called quadrant content or quad view. In effect, that large screen can be divided into four separate sections or quadrants. They offer corporate execs the ability to exercise their creative juices with an array of communications and visual tools to more effectively get their points across and help encourage productive discussions among peers in these top-level meetings.

Large-screen displays enter the corporate conference room at a good time. As can well be expected, the business world is replete with an endless variety of issues dealing with sales, engineering, manufacturing, community, corporate growth and so forth. Therefore, it's critically important to effectively communicate those problematic areas as well as the nuances associated with them in executive meetings. That's where large-screen digital LCD displays with quad view are extremely handy compared to a conventional PowerPoint presentation.

All four different screens on the large screen are simultaneously displayed; each used for a specific purpose, but coordinated so a presentation is highly effective. For example, one display can show the meeting agenda, another a PowerPoint presentation. A third can show video from the webcam for the video conference scene, and a fourth, video associated with the presentation material concurrently on each quadrant area in the screen. With 4K ultra-high definition displays, each quadrant is in full high-definition resolution. Execs cannot get cooler than that.

Introducing large-screen displays to the conference room also streamlines an otherwise stodgy meeting ambiance that has long centered on projector-centric and darkened meeting rooms. The projector not only limits presentation content and flavor, but also induces grogginess and sleepy, less alert and receptive minds.

From a dollars and cents point of view, corporations have to take into account that projection incurs more frequent cost than large-screen displays. For example, light bulbs can range in cost from $200 to $300, and they generally have a life of 1,000 to 2,000 hours. Consider that execs spend a lot of time in conference rooms either making presentations or being present for other executives' meetings presentations. So, in short, the projector and its inner workings receive substantial usage, over and over again. Aside from costly maintenance, there are also costly wall screen installation and calibration issues.

The bottom line is that today's large-screen display technology is hitting at the right time with the right price for the conference room as well as for other markets.  Execs cannot go wrong with the high resolution and highly improved content efficiency large-screen displays deliver.

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At PPDS, we help bring the digital to life. We’re part of the largest display manufacturer in the world, TPV Technology. And we proudly hold the exclusive global rights to bring Philips branded digital signage, LED displays, professional TVs and monitors to life. What’s more, we have the innovation to bring that together with complementary.

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