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Imagine double-sided OLED digital signage, aka 'the poster killer'

Imagine a future of paper-thin digital signage screens replacing posters in windows around the world. It's easy if you try.

January 6, 2016 by Emily Carroll — Marketing Manager, Prendi Pty Ltd

LG Electonics is featuring its latest OLED innovations at the Consumer Electronics Show this week in Las Vegas, which could be coming to a digital sign near you one day.

OLED, an emerging technological innovation in the display space, is an often flexible display as thin as 1 mm that in some cases has the capability to be peeled on and off any surface. And now, it can even be double-sided thanks to LG. Check out this video:

 

Two pretty OLED screens, one TV. Gawping at LG's experimental prototype displays at #ces2016 #engadgetces

A video posted by Engadget (@engadget) on

This type of technology will one day revolutionize the digital signage industry, providing businesses and consumers alike a whole new way of marketing and interacting with brands and products.

Imagine the ability to hang a double-sided digital display, almost as thin as your historic posters, in your store window: one screen to replace two, three, four — multiple posters — with interchanging content on either side.

Imagine any hanging posters or billboards replaced with one double-sided, lightweight display.

Imagine no restraints on where to place digital signage; something as thin and flexible as OLED can go anywhere.

It's easy if you try.

These LG displays are prototypes and most likely cost a good buck today, but they offer an intriguing look into our "Minority Report"-style future.

And as technology continues to advance and prices drop, OLED displays will one day be the standard. Imagine that.

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