DOOH Advertising
How Broadsign, Numbat EV charging ad partnership illustrates ESG trends
March 29, 2023 by Daniel Brown — Editor, Networld Media Group
We recently reported on the Broadsign DOOH partnership with Numbat in a broad expansion it is planning for its European EV charging network, and it felt like a good time to recap where this fits in our expanding coverage of topics like sustainability (and ESG in general) along with DEI and accessibility, which are all becoming hot topics in digital signage and marketing, along with pro AV.
EV revolution and market trends
With the rise of the global EV revolution and a rise in US consumer climate consciousness, opportunities in digital signage and marketing continue to grow in DOOH (including programmatic) at EV charging stations as more and more companies become involved in the emerging industry — including major companies, as in the recent Samsung partnership with Palmer Digital Group and IoTecha Corp.
Sustainability and ESG topics in general are a growing priority in the digital signage and marketing industry (along with professional AV), not only for consumers but for major brands as well (e.g. the recent PPDS announcement of sustainability as a major priority).
A growing number of digital signage thought leaders and industry leaders indicate that a successful, well-rounded and futureproof business strategy ought to include consciousness of these ESG trends. In our recent exclusive interview, Michelle Montazieri of Legrand argues that the digital signage future is sustainable, accessible and metaverse-powered.
Data-based decision making
Beyond social and ethical considerations, the data continues to show that businesses which embrace these trends do better in the long run, including extensive data and research by experts like Kamales Lardi in her best-selling "The Human Side of Digital Transformation", which this publication recently reviewed. This is why a new generation of industry leaders like Zuzana Yalcin of Easescreen explicitly highlight the value of the human touch in any growth strategy. To quote thought leader Stephen Dorsey in our exclusive interview, "To make real change happen, organizations must truly align the values of their organization, their brand… around demonstrable action that will attract and retain top talent — professionals who, more often than not today, place greater importance on aligning their personal values to their professional career choices. And if you don't do it now, you're going to lose out in the long run."
This is why Digital Signage Today has begun highlighting two vital elements of any future-forward business strategy in digital signage and marketing:
- Mind the human element.
- "Do good to do well."
It is our belief that monitoring these trends is not only a way for businesses to be socially engaged; it's simply sound business.
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Image courtesy of Numbat GmbH / Ilenia De Vito. |
About Daniel Brown
Daniel Brown is the editor of Digital Signage Today, a contributing editor for Automation & Self-Service, and an accomplished writer and multimedia content producer with extensive experience covering technology and business. His work has appeared in a range of business and technology publications, including interviews with eminent business leaders, inventors and technologists. He has written extensively on AI and the integration of technology and business strategy with empathy and the human touch. Brown is the author of two novels and a podcaster. His previous experience includes IT work at an Ivy League research institution, education and business consulting, and retail sales and management.
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Philips Professional Display Solutions (PPDS)
At PPDS, we help bring the digital to life. We’re part of the largest display manufacturer in the world, TPV Technology. And we proudly hold the exclusive global rights to bring Philips branded digital signage, LED displays, professional TVs and monitors to life. What’s more, we have the innovation to bring that together with complementary.
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