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Help plot out the future of the digital signage industry

The one problem that never goes away in any industry the future. Who knows what it holds? How can you plan for the unknown? Help us map the future for the digital signage industry.

August 21, 2015 by Christopher Hall — w, t

"The future is not something we enter. The future is something we create." - author and clergyman Leonard I. Sweet.

The one problem that never goes away in any industry the future. Who knows what it holds? How can you plan for the unknown?

Well, you can ask a lot of people what they're planning to do in the future, and go from there. So that's exactly what we're doing — and we could use your help. (And you might just help yourself while you're at it.)

We're putting together the latest version of our annual Digital Signage Future Trends report, in which we'll combine the results of our far-reaching, respondent-responsive survey about end-users' future digital signage plans with commentaries from industry leaders about what they see coming down the digital signage pike in the next few years.

We're already over the 800-response mark for the survey, with a healthy mix of end-users, potential end-users and solution providers. If you're one of the above, and you haven't done so already, you should fill it out.

And if you're a member of the digital signage industry, whether it's in hardware, software or something else, you should be asking your clients and potential clients to take it too.

The more information we can get about what's coming, the better off we'll all be. After all, "Knowing is half the battle."

So take a few minutes and head here to take the survey (or paste https://www.surveymonkey.com/r/DSTFT_2015 into your favorite browser). Or tweet it out. Or send it to your favorite clients. Participants will get different questions based on their responses. For example, a hotel operator will see and respond to different survey questions than a retailer, a restaurant operator or a college dean. And we'll be putting out a report soon that takes all that information and compares it to the growing body of historical data we have from previous surveys.

See you in the future.

About Christopher Hall

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