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Digital signage goes to the big show: Day one
Take a look back at some of the highlights from the first day of this year's Digital Signage Expo in Las Vegas.
March 11, 2015 by Christopher Hall — w, t
Digital signage takes center stage in Sin City this week, with the annual Digital Signage Expo trade show kicking off in Las Vegas.
After a full day of preshow activities on Tuesday, this year’s DSE kicked off its two-day run in earnest yesterday as it usually does, in a blur of activity.
Trying to see and experience everything on tap in two days is Sisyphean, but each year we keep rolling that rock back up the hill one more time — and then scramble to get out of the way as it rolls right back down for us to try again on day two.
Today I’ll take a broad look back at some of the highlights from day one of the show, before taking deeper dives to go more in depth on a few of them in the days to come.
Even before the show floor and exhibition hall opened, the show began with a breakfast keynote, "Big Data - Small Screen Insights," that looked at Big Data and how it can relate to and inform digital signage and digital out-of-home advertising and reaching the really small screen, the mobile device.
Before veering off into a really interesting look at push messaging, panel moderator Asif Khan of the Location Based Marketing Association showed this video to show how location-based marketing and digital signage can work together:
Now that's good digital signage doing good.
After that there was still time to cram in one more session before the hall opened, so I jumped in on "Just Because We Screwed Up Doesn’t Mean You Should," or "how not to screw up your digital signage deployment," led by Omnivex President Jeff Collard.
That one was chock full of good advice, from an acknowledgement by one panelist that they'd forgotten the cardinal rule of cardinal rules, KISS — or keep it simple, stupid — to another warning potential deployers to not only make sure that hardware or software you're about to buy not only does what the seller claims it will but that that it also does it the way you want to do it. Then there was this gem:
'It takes a village to raise a #digitalsignage network.' - Jennifer Arani of @WeAreFarmers at #DSE2015
— DigitalSignageToday (@DigSignageToday) March 11, 2015
So then the show floor opened, and hey, there was Google on the show floor. The search-engine-and-pretty-much-everything-else company made its debut at DSE; shockingly, people noticed that. I'll be stopping by the booth today for a better look.
BrightSign showed us their 4K players, and demoed the entire 4K ecosystem at its booth, with vivid examples of what they say is 4K done right vs. 4K done wrong — and compelling arguments to back that up.
The I found a digital signage display that put an orangutan's head on my body, so that pretty much won the day right there:
Nice. From Elevate Digital at #dse2015 pic.twitter.com/dTSra4tapa
— DigitalSignageToday (@DigSignageToday) March 11, 2015
NEC Display Solutions' Keith Yanke then gave me a look at the display provider's booth and at what NEC is focusing on going forward. Yes, they're big on projection mapping, big on 4K and OPS, and yes, they're already in on the race by the LCD screen companies to add LEDs to their lineup — the company was showcasing an LED solution at ISE earlier this year, he said, but hasn't brought it to North America yet.
Lastly, Enplug Chief Strategy Officer Jessie Kim gave us a look at "The Future of Interactive Content" in the DSE Digital Content Show Theater on the show floor, doing an admirable job of of both being heard and keeping the audience interested despite the appallingly bad music blaring from one of the nearby booths. I'll write more about what Kim had to say in coming days, but the insights ranged from a look ahead at predictive modeling and content/information arriving even before we know we want it or start looking for it (think about that one for a minute) to a consideration of whether or not people eventually will trade their privacy for convenience — and maybe some health benefits as well.
'Interactive content will be ubiquitous & invisible & it will be infused in our daily lives even > it already is.'-@EnplugJess #DSE2015
— DigitalSignageToday (@DigSignageToday) March 11, 2015
About Christopher Hall
Included In This Story
Omnivex
Omnivex digital signage software enables organizations to collect, present, and share information in real-time, on any screen.
BrightSign
BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.
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