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Content may be king, but good grammar counts too!

Make sure you're not using their there where you mean they're.

October 22, 2014 by Frank Kenna — President, The Marlin Company

Most of the stuff I read about workplace communications focuses on creating the right type of content — and rightly so; the phrase "Content is King" is a cliché these days, but clichés are very often true.

But I think content creators should also pay attention to their grammar usage. I constantly see errors in posted content, most of which are easy to fix.

I recently saw this piece on a blog called copyblogger. It sums up the most frequent grammar mistakes that people make. I recommend printing it out and leaving it near your computer for a few weeks to make sure you're not making them.

Here are a few examples of grammar misuse from the article that I see all the time:

• Your vs. You're – Which is correct in what instance?
• It's vs. Its – When do you use one versus the other?
• There vs. Their vs. They're – Confusing, right?

Check out the article for the simple tips to keep these things straight, along with 10 other common goofs.

Making any of these mistakes causes even the most professionally-designed piece of content to look like amateur hour.

Image courtesy of Nic McPhee.

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