DOOH Advertising

Super Bowl LIX halftime star Kendrick Lamar’s tour features immersive digital window

Visual Feeder transforms urban retail windows into dynamic digital canvases through advanced projection mapping technology.

Image provided by Visual Feeder

February 4, 2025 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

An upcoming concert tour for Kendrick Lamar, who is performing in this year's Super Bowl LIX 2025 halftime event, features an innovative digital OOH campaign.

The Grand National Tour, co-headlined by vocalist SZA, kicks off on April 19 in Minneapolis and concludes on June 18, in Landover, Maryland, covering 23 stadiums across the U.S. and Canada.

The DOOH campaign promotion is a partnership with Live Nation and Visual Feeder.

The promotion campaign for the artists' first all-stadium tour leverages cutting-edge projection technology that turns urban retail windows into immersive visual showcases reflecting the creativity and energy of the tour.

Visual Feeder transforms urban retail windows into dynamic digital canvases through advanced projection mapping technology.

The DOOH project was fast, according to Eddie Yang, co-founder and CEO of Visual Feeder.

His company received the request for proposal and sent back locations and finalized activation in under a week.

"Our team expertly scales and customizes promotional assets to ensure an optimal fit and maximum visual impact, all as part of our comprehensive service," he said in an email interview.
Immersive experiences resonate with customers by creating memorable, interactive experiences that engage audiences and strengthen brand connections.

"The full-motion, street-level displays captivate attention, especially among younger consumers, by appearing directly within their line of sight. Our campaigns combine innovative storytelling with high-impact visuals to connect with diverse audiences."

Check out a video of the digital OOH campaign.

About Judy Mottl

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Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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