Article

Screen Media Expo Europe 2010 to host DOOH Expo program

Event registration and call for papers are now open for the May show in London.  

December 16, 2009 by Bill Yackey

Screen Media Expo Europe has announced it will host the exclusive digital out-of-home (DOOH) show within a show as part of its fifth-annual expo, May 5-6, 2010 in London.

• Channel 1: Screen Science — The marketing, media and commercial value strand
• Channel 2: On Screen — The content strategy, creation, delivery and development strand
• Channel 3: Screen Feed — The mechanisms, operations, processes, products and services required to deliver and manage screen media networks  

Day two:

Channel 1: Futureology — A practical look into the technologies, approaches and methods that will shape the screen media and OOH markets in the coming years Channel 2: The Smallest Screen — The influence of mobile handsets, how they will change the game tomorrow and how we prepare Channel 3: The Green Standard — The long-term ecological benefits of digital media and how to reconcile the benefit of pixels over paper   Within DOOH Expo, on May 6, the second-annual European DOOH Media Summit will take place, in association with MediaWeek. This year, the emphasis will be on international DOOH perspectives, featuring case studies and presentations from brands, agencies, contractors and suppliers.

Topics for the European DOOH Media Summit include: "DOOH's impact on the integration of media," "DOOH in 2009 and 2010 predictions," "Buying DOOH, "Promoting DOOH's new frontiers" and "Creativity and DOOH."   A second major conference, the Digital Signage Strategies Forum, will run for half a day May 4 and all day May 5 in the conference center above the show floor. Running in association with the Strategy Institute and sponsored by Intel, the forum is aimed at digital signage users, integrators, suppliers, content producers and industry experts offering key knowledge on digital signage implementations and their immediate benefits. Registration can be found here.   In addition, there will be adjoining show floor theatres, workshops and presentation suites, where speakers will present targeted content on a range of themes and issues that are strategic to the industry and its continued growth.   BroadSign and Samsung are this year's Screen Media Expo title sponsors, and Intel and Scala are silver sponsors. Canditv also will be part of the Screen Media Expo and DOOH Expo mix using their innovative mobile-to-screen technology to bring added value to show attendees and conference delegates, as well as to attract key brands, sponsors and stakeholders to the show.