Article
RMG Networks, The New York Times launch DOOH network
NYTimes.com content is coming to 800 restaurant screens in New York, Los Angeles, Chicago, Boston and San Francisco.
February 28, 2010
RMG Networks and The New York Times have announced the launch of "NYTimes.com Today," a fully-branded NYTimes.com content experience for readers on the move. This digital place-based network features the latest news headlines, photos and a selection of videos exclusively from NYTimes.com.
The network is displayed on video screens in more than 800 business district cafés and eateries in the New York, Los Angeles, Chicago, Boston and San Francisco markets. RMG's existing digital place-based network (formerly known as ‘Danoo') has been entirely re-envisioned to emulate the familiar, trusted design of NYTimes.com.
Viewers can go towww.NYT2day.comon their mobile devices to receive a direct link to the NYTimes.com Today mobile site (www.nytimes.com/today), featuring the full articles displayed on the screens.
"RMG's strategy is to offer best-in-class video entertainment and information to engage high-value audiences when they are on-the-go. This agreement represents a game-changing offering within both the place-based media sector and the broader ad industry," said Garry McGuire, CEO of RMG Networks. "Every month, the NYTimes.com Today network will connect six million mobile professionals with NYTimes.com content, allowing The New York Times brand to further integrate into their daily experience."
"This platform is a great opportunity to expose our brand to new audiences in a medium that is quickly expanding," said Murray Gaylord, vice president of Marketing, NYTimes.com and Customer Insight, The New York Times Media Group. "We also believe this is an innovative way to extend The Times's brand to its large audience of business professionals in our key markets."
The IP-based network offers hyper-flexible messaging and targeting capabilities, mobile interactivity, and will be the first digital place-based network to readily accept the IAB-standard "Rectangle" dynamic ad unit shape, allowing advertisers and agencies to effortlessly extend the reach and effectiveness of existing interactive media campaigns and creative assets.
RMG Networks will continue to manage operations and advertising sales efforts for the network.
