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Miami Heat continue digital signage push with custom video walls
New installations from Magenta Research follow trend of custom-shaped and nontraditional digital signage.
November 30, 2009
In the world of sports franchises using digital signage, the 2006 NBA champion Miami Heat is emerging as a pioneer of the technology.The franchise this week announced that two areas of its American Airlines arena have been outfitted with custom-designed video walls, created in partnership with Magenta Research.
One of the video wall installations went into the Bacardi Grand Entrance, one of the main arena entrances. Twelve Sony displays are programmed with Sony's proprietary ZIRIS software system and include signal extension provided by Magenta's high-definition MultiView XRTx transmitters and AK600 receivers. The MultiView components enable high-definition analog audiovisual signals to travel over UTP cable to distances of 2,000 feet without repeaters or degradation of quality. The screens are tiled together diagonally at 45-degree angles.
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A video wall installed in the Barcardi Grand Entrance of American Airlines Arena. |
Another area to receive a video wall installation was the Dewar's Suite Level. The Dewar's wall comprises six Sony screens, arranged in both portrait and landscape orientations. Content for the video wall is focused on Dewar's branding.
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A six-screen Sony video wall for Dewar's. |
This is not the first time the Heat and American Airlines Arena have embraced nontraditional digital signage. Early in 2009, A2aMedia announced the installation of MediaMesh, a three-story high LED screen mounted to the side of American Airlines Arena. Mediamesh is a high-grade, architecturally woven, stainless steel mesh interlaced with LEDs. When the screen is off, it blends with the building's architecture.
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