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KioskCom brings digital signage, kiosks together in London

2008 marks the first year for The Digital Signage Show Europe.    

September 24, 2008

LONDON — Now in its third year, KioskCom Self Service Expo Europe has gone from strength to strength, and is now adding digital signage to its lineup of self-service and kiosk technology. For 2008, KioskCom will host the European Digital Signage Show alongside Self Service Expo Europe for the first time; something that the show organizer says is reflective of the growing synergy between the two technologies.

"Particularly this year, we have seen a move towards interactivity in public space digital advertising — be it Bluetooth, touch or text involvement — a sector that is ripe for huge growth," he said.

From a retail standpoint, the show will showcase new shelf–edge labelling technology being tested by U.K. retailers. The system allows central control of shelf-edge labels across an entire network of stores, something that could prove to be a huge efficiency move.

Hunter points out that any form of shelf labelling at the point-of-purchase also opens up a new form of revenue generation through instantly changeable advertising.

Bob Ventresca explains Netkey's digital signage and kiosk software at KioskCom Europe 2007.

"This year's show will bring together a diverse group of key decision makers and property managers within the retail, financial, travel, hospitality, catering, local government and healthcare sectors," Hunter said.   Returning to the show for 2008 are companies such as 3M, Key Technology, Protouch, Dicoll, Ritall, Verifone, GWD Media, YesPay, Rafi, St. Clair and Star Micronics. Companies such as Box Technologies, New Vision, Storefront.com, Roku, Next Window, Nexcom, Wincor Nixdorf, Ingenico and Freedom Shopping will be exhibiting for the first time.

The show will also offer education and networking opportunities through its seminar program, covering such topics as:

– The latest developments in automated self-service – Making the most out of self-service opportunities – Successfully scaling large and small self-service deployments – Making the business case for self-service deployments – Increasing the productivity of current kiosk deployments – Sourcing components for kiosks