Article
Keith Kelsen announces the 5th Screen Project, book publishing
Kelsen's book will be the first full-length text focused on content strategies for digital signage networks.
November 17, 2009 by Bill Yackey
Digital signage expert Keith Kelsen, founder of MediaTile, today launched a new initiative entitled "The 5th Screen Project," an endeavor geared toward driving digital signage deployments and moving the industry forward.
As part of the initiative, Kelsen also will publish a book focused on content for digital signage. "Unleashing the Power of Digital Signage — Content Strategies for the 5th Screen," is the first comprehensive book on digital signage content and will be published by Focal Press. 
Kelsen describes digital signage as the fifth screen, with the other four being TV, computer, cinema and mobile.
Kelsen describes digital signage as the fifth screen, with the other four being TV, computer, cinema and mobile.The 5th Screen Project is comprised of three parts:
• Leveraging the forthcoming book to educate the market on achieving content optimization • Continued development of content best practices through Kelsen's chair position with the Digital Signage Association • Heading a stealth project related to a massive shift in media development and delivery
The 5th Screen Project began over a year ago as Kelsen began writing the book based on extensive interviews with industry leaders who research new media methodologies. Kelsen also took over as chair of the Digital Signage Association's Content Best Practices committee in 2008 and was named the 2008 Digital Signage Man of the Year.
As part of the 5th Screen Project launch, Kelsen also stepped away from day-to-day operations of the MediaTile Company and handed control to newly appointed CEO Simon Wilson.
With the announcement of the project, Kelsen also has stepped down from his chairman of the board position at MediaTile and is now chairman and CEO of the newly formed 5thScreen Corp. Kelsen announced the 5th Screen Project today at the Strategy Institute's "Building Your Digital Signage Business" conference in Chicago, where he serves as chairperson for the two-day event.
"The fullest potential for digital signage has gone mostly untapped, and my vision is that this project will deliver a substantial uplift to deployments by concentrating on the critical elements for success," said Kelsen. "Taking on this challenge to further drive the industry forward, and at greater pace, comes at a time in our industry that I consider to be the tipping point."
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