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I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them. The QSR did this to promote the launch of its online delivery service, McDelivery, in Italy.

October 24, 2017 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's is making a big splash in Italy with its online delivery service McDelivery. To promote the new service, the QSR teamed up with JCDecaux to launch three interactive DOOH bus shelters in Milan, according to an announcement.

JCDecaux helped the restaurant decorate the bus shelters with McDonald's branded imagery including its iconic golden arches. It deployed an interactive touchscreen to allow customers to order drinks and food. Customers can also customize orders with different toppings and other options.

The touchscreen connects directly to McDonald's McDelivery service so when customers order food an employee at a closest location delivers their order to ensure quick service.

McDonald's has been at the forefront of innovation in the digital signage and self service spheres. It has recently been experimenting with touchscreen kiosks that enable customer to "choose their own taste" through customizable orders. It has also deployed menu boards across the U.S. to replace its traditional static boards.

Other locations are experimenting with virtual reality. For example, a McDonald's in Singapore has a kiosk that offers a virtual 3-D tour of the location, showing customers where to order each of their different items.

You can watch the Italian interactive bus deployment in action below.

Image via JCDecaux Youtube video.

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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