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Huge transparent digital LED coming to Miami Heat arena
A2aMEDIA is planning an installation of its Mediamesh screen technology to the facade of American Airlines Arena.
January 11, 2009
MIAMI — A2aMEDIA and the HEAT Group have announced plans to install the first-of-its-kind large-scale digital LED screen on the AmericanAirlines Arena, home of the 2006 NBA Champion Miami Heat.
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AmericanAirlines Arena in Miami, Fla. |
A2aMEDIA's Mediamesh technology is an energy-efficient digital motion graphic display medium that will integrate into the Arena's existing digital sponsorship and promotional platforms. The Mediamesh facade will cover 12 of the concrete/glass bays that comprise a significant portion of the Arena's supergrid (front wall of windows)—approximately 3,400 square feet — making it the largest digital LED media display in the Southeast. Installation is scheduled to begin in spring 2009 and is expected to be completed within two months. Mediamesh is a high-grade architectural woven stainless steel mesh that is very flexible and can secure to any shape building or structure. Mediamesh is the only transparent large-scale media technology available that provides architectural aesthetics that enhance the look and feel of buildings, while providing a powerful digital media platform. A2aMEDIA has applied the patent-pending Mediamesh technology to digital LED displays, creating a unique, transparent surface for showcasing digital images on large-scale buildings. Any content that can be displayed on a computer screen can be shown on an A2aMEDIA screen: images, graphics, text, movies and more. When the screen is off, the screen blends with the building architecture. When it's on, images float across the screen surface in high-pixel resolution. Best of all, the views from inside the Arena will be unobstructed by the up-to 70 percent transparent screen, allowing viewing from inside the arena out to Biscayne Blvd. Simultaneously, onlookers outside the arena will see a full range of exciting, visually engaging digital media content — viewable from the steps of the Arena, Biscayne Boulevard and beyond. Mediamesh "curtains" are made of linear tubes filled with LED nodes that provide the "pixels" for a large-format display mesh. At only three quarters of an inch thick, the mesh panel is incredibly durable, and has the ability to withstand extreme heat and cold.
