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Digital Signage Day at GlobalShop
Conferences will focus on best practices for networks.
March 9, 2008
CHICAGO — GlobalShop is making a case for digital signage at retail with Digital Signage Day, held Wednesday, Mar. 19 as part of the GlobalShop 2008 expo. Sponsored by Digital Signage Today, the day will consist of a slate of conference sessions aimed at effectively incorporating digital signage into retail business models.
Companies such as Scala, Diversified Media, Stratacache, Nanonation and Selling Machine Partners will give presentations and host discussions on topics such as:
• Recent market trends • Enhancing brand messaging with digital store windows • The successful launch of the iPhone • Using out-of-home networks to drive point-of-purchase sales
"Our goal is to bring together some of the top planners of digital signage projects and have them take conference attendees through the project management process," said John Melillo, president of Diversified Media Group. "Hopefully, hearing some of these 'war stories' first hand may help them to avoid the common problems that we've all encountered in our careers."
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 | Digital Signage Association The Digital Signage Association (DSA) serves as a collective voice for the industry, encouraging effective and ethical business practices, and promotes the growth and health of our industry throughout the world. To learn more about DSA and how you can become a member, visit www.DigitalSignageAssociation.org. | ||||
Panel members of the Self-Service & Kiosk Association, with over 8,000 deployments between them, will also discuss their experiences of adding self-service and interactivity their businesses.
GlobalShop 2008 will be held March 18-19 at McCormick Place West in Chicago. The show is making its return to the Windy City (where it spent its first nine years) after being held in Las Vegas last year.
"At this point, we're expecting around 16,000 industry professionals and about 900 exhibitors to be in attendance," said Tim Fearney, show director. "We've seen very solid registration for our different pavilions, particularly in the digital signage area, which is sold out."
GlobalShop's pavilions are areas of the show that are designed to serve different piece of the retail market. Fearney said the pavilions are designed not just to showcase products and services, but to demonstrate how they can work for retailers and brands. Some of this year's pavilions include Visual Merchandising, At-Retail Marketplace, Retail Marketing Services and Store Design/Operations.
The show will also feature two showcases on these topics located in a special area of the expo. idX, a retail fixture provider, is sponsoring the Green Product Showcase, which will house the latest green technology from exhibitors and provide information on integrating green principles into retail.
"Being green is becoming more important to retailers," Fearney said. "Several large retailers have begun to put a stake in the ground saying, ‘we're gonna be green.'"
idX is also sponsoring an award for the best "green" retail application, which can be voted on by attendees throughout the expo.
The i3 Showcase, which stands for in-store, interactive and ideas, will be focused on self-service technology. The i3 area will allow attendees to interact with kiosks from numerous exhibitors at the show. The kiosks will be set up to present their real-life applications and purposes.
"In the i3 Showcase, attendees can interact, touch, feel and use the kiosks, which will then direct them back to the manufacturer's booth," Fearney said.
Overall, Fearney said that Globalshop 2008 is designed to have a bigger focus on technology.
"The technology here is being driven by in-store marketing," he said. "So much of the buying decisions are being made in-store, and the brands know that."
Assisted Selling/Point-of-DecisionTradeshowsRetailDiversified Media GroupNanonationScalaSelling Machine Partners
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