Digital menu board basics, Part 4

by Scott Sharon — CEO, START

Menu board placement in a restaurant and the opportunities for selling ads are explored.

Digital menu board basics, Part 3

by Scott Sharon — CEO, START

In the final part of the series, we look at the do's and don'ts of digital menu board installation.

Digital menu board basics, Part 2

by Scott Sharon — CEO, START

We examine brand identity on restaurant digital signage and how to achieve it through digital content and menu design for indoor and outdoor applications.

Digital menu board basics, Part 1

by Scott Sharon — CEO, START

In this three part series, we look at the ROI, branding, advertising and technology of digital menu boards versus static ones.

Digital signage a big presence at ISME

by James Bickers — Editor, Networld Alliance

The In-Store Marketing Institute's event was heavy on technology as it affects the point of purchase.  

DOOH advertising gets lift as the business model gains acceptance

by Lyle Bunn — Strategy Architect, BUNN

Advertisers are seeing the medium more akin to TV, Internet than mere digital signage.

Economy woes: Nielsen Out-Of-Home goes out-of-business

Market research firm says it will stop measurement services for DOOH media launched earlier this year.

Opinion: Ease up on digital billboards

Roadside digital media isn't as harmful as people might believe.  

Video walls: The changing face of oversized displays

Video walls have become a viable option for large-scale displays, thanks to new technological advancements and falling screen prices.  

Clear Channel outdoor digital networks to display 2008 presidential election results

Real-time feeds from MSNBC to reach millions of Americans in 25 markets via digital out-of-home media.  

OVAB releases Audience Metrics Guidelines, sells out first Summit

‘Average Unit Audience' introduced as common currency metric for digital out-of-home media.

A/V integrators represent surging group in digital signage industry

Installing digital signage networks puts traditional integrators to the test - and they welcome the challenge.

DirecTV blimp elevates SeeSaw's ‘Life Patterns' for DOOH media

Sports enthusiasts become latest targets for SeeSaw's digital out-of-home media.

Top 10: Digital out-of-home is an advertiser's most powerful tool

by Lyle Bunn — Strategy Architect, BUNN

DOOH's inherent characteristics and maturity make it a valuable arrow in the brand and agency quiver.

MediaTile names Wilson CEO

Former chief exec Keith Kelsen, now chairman, and Wilson agree to ‘divide and conquer.'  

Customer-facing tech not slowed by economy, show proves

Digital Signage Show officials say attendance was up significantly from last fall.

Winners of 2008 DIGI Awards announced

17 awards issued for hardware, content, projects and more.

Proximity triggered signage: A step in the right direction

Triggered digital signage in retail will pave the way for more advanced in-store digital merchandising.

Projection extends the reach of digital signage

by Lyle Bunn — Strategy Architect, BUNN

Projection onto high-capability screens is an increasing part of the big picture of digital signage.    

KioskCom Europe: Lines blur between digital signs, kiosks

Integrated touchscreens, networked signage hint at convergence.