DirecTV blimp elevates SeeSaw's ‘Life Patterns' for DOOH media

Sports enthusiasts become latest targets for SeeSaw's digital out-of-home media.

Top 10: Digital out-of-home is an advertiser's most powerful tool

by Lyle Bunn — Strategy Architect, BUNN

DOOH's inherent characteristics and maturity make it a valuable arrow in the brand and agency quiver.

MediaTile names Wilson CEO

Former chief exec Keith Kelsen, now chairman, and Wilson agree to ‘divide and conquer.'  

Customer-facing tech not slowed by economy, show proves

Digital Signage Show officials say attendance was up significantly from last fall.

Winners of 2008 DIGI Awards announced

17 awards issued for hardware, content, projects and more.

Proximity triggered signage: A step in the right direction

Triggered digital signage in retail will pave the way for more advanced in-store digital merchandising.

Projection extends the reach of digital signage

by Lyle Bunn — Strategy Architect, BUNN

Projection onto high-capability screens is an increasing part of the big picture of digital signage.    

KioskCom Europe: Lines blur between digital signs, kiosks

Integrated touchscreens, networked signage hint at convergence.  

OVAB to publish guide to audience measurement metrics

by James Bickers — Editor, Networld Alliance

82-page guide lays out standards for networks, researchers and media buyers.    

Venture capital, investment dollars eyeing DOOH media

by Digital Signage Today

Digital out-of-home is the fastest growing media segment since the Internet, and investors are taking notice.

KioskCom brings digital signage, kiosks together in London

2008 marks the first year for The Digital Signage Show Europe.    

DSE East: First year, still first rate

Quality attendees meant more bang for the buck, exhibitors said.

Scala Connected Signage Conference

Attendees learn about digital signage and ad management solutions.  

Targeting 21st century consumers, Part 3

by

New digital advertising apps create opportunities for deployers.     

Cellular and digital signage integration

by Lyle Bunn — Strategy Architect, BUNN

Screens, mobiles and networks are moving toward concomitance.  

Targeting 21st century consumers, Part 2

by

New digital advertising apps create opportunities for deployers.      

Marketing with gesture-based signage

by Michael Mascioni — writer, self-employed

Research shows that interactive signage is resonating in retail.      

Targeting 21st century consumers, Part 1

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New digital advertising apps create opportunities for deployers.    

Is digital signage a green business?

Accusations have caused awareness for environmental initiatives.

NEC Summit hits on advertising

The fourth annual conference went beyond screens.