DOOH advertising gets lift as the business model gains acceptance

by Lyle Bunn — Strategy Architect, BUNN

Advertisers are seeing the medium more akin to TV, Internet than mere digital signage.

Economy woes: Nielsen Out-Of-Home goes out-of-business

Market research firm says it will stop measurement services for DOOH media launched earlier this year.

Opinion: Ease up on digital billboards

Roadside digital media isn't as harmful as people might believe.  

Video walls: The changing face of oversized displays

Video walls have become a viable option for large-scale displays, thanks to new technological advancements and falling screen prices.  

Clear Channel outdoor digital networks to display 2008 presidential election results

Real-time feeds from MSNBC to reach millions of Americans in 25 markets via digital out-of-home media.  

OVAB releases Audience Metrics Guidelines, sells out first Summit

‘Average Unit Audience' introduced as common currency metric for digital out-of-home media.

A/V integrators represent surging group in digital signage industry

Installing digital signage networks puts traditional integrators to the test - and they welcome the challenge.

DirecTV blimp elevates SeeSaw's ‘Life Patterns' for DOOH media

Sports enthusiasts become latest targets for SeeSaw's digital out-of-home media.

Top 10: Digital out-of-home is an advertiser's most powerful tool

by Lyle Bunn — Strategy Architect, BUNN

DOOH's inherent characteristics and maturity make it a valuable arrow in the brand and agency quiver.

MediaTile names Wilson CEO

Former chief exec Keith Kelsen, now chairman, and Wilson agree to ‘divide and conquer.'  

Customer-facing tech not slowed by economy, show proves

Digital Signage Show officials say attendance was up significantly from last fall.

Winners of 2008 DIGI Awards announced

17 awards issued for hardware, content, projects and more.

Proximity triggered signage: A step in the right direction

Triggered digital signage in retail will pave the way for more advanced in-store digital merchandising.

Projection extends the reach of digital signage

by Lyle Bunn — Strategy Architect, BUNN

Projection onto high-capability screens is an increasing part of the big picture of digital signage.    

KioskCom Europe: Lines blur between digital signs, kiosks

Integrated touchscreens, networked signage hint at convergence.  

OVAB to publish guide to audience measurement metrics

by James Bickers — Editor, Networld Alliance

82-page guide lays out standards for networks, researchers and media buyers.    

Venture capital, investment dollars eyeing DOOH media

by Digital Signage Today

Digital out-of-home is the fastest growing media segment since the Internet, and investors are taking notice.

KioskCom brings digital signage, kiosks together in London

2008 marks the first year for The Digital Signage Show Europe.    

DSE East: First year, still first rate

Quality attendees meant more bang for the buck, exhibitors said.

Scala Connected Signage Conference

Attendees learn about digital signage and ad management solutions.