Choosing the right digital signage system

When planning a digital signage deployment, having a game plan decided ahead of time will no doubt save time and money down the road.

Simple guidelines for creating digital signage content

by Lyle Bunn — Strategy Architect, BUNN

Lessons on reaching your audience through digital signage can be learned from traditional media.

Research key to providing DOOH audience metrics

Out-of-home networks are beginning to use OVAB's ‘Average Unit Audience' as the base metric for their audience research.

Digital TV transition could help network digital signs

Google, others want old broadcast buffer spectrum used for ‘Wi-fi on steroids.'  

Framing low-cost digital signage

As digital signage users look to save money, smaller screens present some big advantages.      

Cisco marketing new media processing platform, LCD screens

Device allows video content to be sent to digital signage, desktops and mobile phones via Cisco's Digital Media System.

Ingram Micro digital signage: Coming to your city

Ingram Micro brings its digital signage reseller training session to Chicago.

Inside look: Samsung's future digital signage applications

One of the top LCD manufacturers takes us through its top trends this year in digital signage, and what is showing promise for 2009.

Digital menu board basics, Part 4

by Scott Sharon — CEO, START

Menu board placement in a restaurant and the opportunities for selling ads are explored.

Digital menu board basics, Part 3

by Scott Sharon — CEO, START

In the final part of the series, we look at the do's and don'ts of digital menu board installation.

Digital menu board basics, Part 2

by Scott Sharon — CEO, START

We examine brand identity on restaurant digital signage and how to achieve it through digital content and menu design for indoor and outdoor applications.

Digital menu board basics, Part 1

by Scott Sharon — CEO, START

In this three part series, we look at the ROI, branding, advertising and technology of digital menu boards versus static ones.

Digital signage a big presence at ISME

by James Bickers — Editor, Networld Alliance

The In-Store Marketing Institute's event was heavy on technology as it affects the point of purchase.  

DOOH advertising gets lift as the business model gains acceptance

by Lyle Bunn — Strategy Architect, BUNN

Advertisers are seeing the medium more akin to TV, Internet than mere digital signage.

Economy woes: Nielsen Out-Of-Home goes out-of-business

Market research firm says it will stop measurement services for DOOH media launched earlier this year.

Opinion: Ease up on digital billboards

Roadside digital media isn't as harmful as people might believe.  

Video walls: The changing face of oversized displays

Video walls have become a viable option for large-scale displays, thanks to new technological advancements and falling screen prices.  

Clear Channel outdoor digital networks to display 2008 presidential election results

Real-time feeds from MSNBC to reach millions of Americans in 25 markets via digital out-of-home media.  

OVAB releases Audience Metrics Guidelines, sells out first Summit

‘Average Unit Audience' introduced as common currency metric for digital out-of-home media.

A/V integrators represent surging group in digital signage industry

Installing digital signage networks puts traditional integrators to the test - and they welcome the challenge.